Have you noticed the price of a Project Wonderful ad-slot at EntreCard?
The price of an ad at the Project Wonderful website itself is $1.70 while its $6.20 at Entrecard. Seems like Entrecard is having a blast with the service. For most of the blogs or websites that I have seen, hardly a few of them have advert pricing anywhere near a US Dollar.
I have been observing the price for a PW ad-spot at EntreCard for more than a month now and have never seen it fall below $5.10. And it has generally varied between $5.40 to $6.10. With only a few hundred visitors each day, I am making money at an average rate of $0.24 per day with Project Wonderful. It’d be amazing to know at what rate EC is going!
Beating someone in their own game is simply cool 😉 I wish I owned something as awesome as EntreCard! Or simply, just get free from my college forever and just get start to blog regularly at Inspirit.
Never mind… You see, EntreCard employs no other means of advertising other than 2 project wonderful advertising spots and a Google search widget to generate revenue for running the service. I must say they have been very wise in making the best choice about what brings in the maximum profit to the system without negatively affecting the look ‘n’ feel of the website, and/or creating much distraction with many ads littered across it which drastically reduce the usability, for any service.
I bet Google AdSense or anything like that wouldn’t have worked this great for EntreCard and for sure EC is having WONDERFUL time with Project Wonderful.
6 thoughts on “EntreCard having a WONDERFUL time with Project Wonderful”
We do well at PW for two reasons, the first is, as Alex says, we get a lot of traffic – much more than your average blog.
But the second reason is because we actually limit the minimum buy. For those with an interest in price-setting systems, the Project Wonderful system is biased in favor of the buyer – the buyer always pays the minimum they can get away with, not the maximum they’re willing to spend.
As a result, Project Wonderful ad prices tend to trend downwards if you don’t set a minimum – people “value” the ad spot based on its current price, and buy when it looks like a bargain, and then the next person does the same thing, slowly decreasing the price.
There are two ways to avoid this problem – one is to provide the kind of results that Entrecard can provide, the other is to make sure that you set a minimum buy for your site at a value you think is reasonable. If you don’t do that, the buyer collective will be paying less than they’d be willing to just by the nature of the system.
In response to Alex regarding the ad spot price being a joke compared to what we could be making, in part this is true, but PW has particular value to us in two ways: 1. It’s easy to administer, leaving us with time to get on with the real job of building Entrecard, rather than chasing advertisers. 2. PW focuses on 125×125 ads, just like us. This is valuable because it helps give our users the opportunity to advertise on the site, something that is important to our overall mission to enable our users to build their blogging capability.
Perhaps some innovative blogger could do a few weeks research setting the minimum PW price on their blog and then post a writeup with charts and things, I’m pretty sure it’d benefit the whole PW community (hint hint..:)
It only means that entrecard has more visiotrs and pageviews than projectwonderful.
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Ya know, I tried out project wonderful about 2 times, if I recall correctly. Once as a publisher, and once as an advertise. Both times brought me no profit at all. Seems like others are having good luck with it, so I guess I must be missing something. :/
Success always comes after failure 😀 So let’s cheer up. 🙂
Hello Abhinav, you really got an excellent blog and really shed light about these Entrecard, now I really have to take attention about your blog by saving and bookmarking. really helps a lot.
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