After a terrible day, of driving over 200 kilometers on Indian roads (they are horrible, I tell you!) and attending some parties, I didn’t really think I could publish a post today! So instead of writing anything, I spent the last 3-4 hours doing some research on Pay-Per-Click (PPC) advertising & optimization.
I was specifically on a look-out for an effective way of making maximum money out of banner ads displayed on websites and blogs (like the Google Adsense, also based on Pay-Per-Click model) but couldn’t find much, other than suggestions and tips on lay-out and positioning of ads or blending them with the design, which we come across at just every other make-money blog.
But there is another aspect to blending the ad units with the blog or placing it at hot-spots than just design enhancement. Have you ever given a thought to what kind of traffic clicks on your Adsense or similar banner advertisements?
Web-savvy people know what Google Adsense or any banner ad is and will generally avoid clicking your ads, while the non-web-savvy people can not easily make out ads from other links, content or a piece of interesting information. As a reader with a blogger mindset, when I am reading your blog, ads may even be a distraction for me when what I am interested in is your content actually. I may not click your ads unless or otherwise I often shop online and am really interested in buying something!
Whereas, you can expect a kid to click on an ad unit in the header showing his favorite game flashing with a free-for -download tag, or a music freak cum noobie clicking the adsense unit in the sidebar to know about a store that provides electronic guitars at rock-bottom prices. This may sound senseless but you can actually expect the clicking visitor to navigate around the advertiser’s page and stay there for some time there out of curiosity to find something he is looking for.
* Believe it or not! But if you can target Non-Web-Savvy audience through your blog or website, you can make more money out of your Pay-Per-Click services like Adsense, etc. than from targeting web-savvy audience at a similar scale.
Do you have two blogs targeting these two different segments? Notice any differences between the money you make from each of these blogs? It’d be so lovely if you share your experiences and opinions with me and other readers of Inspirit. Take some time to drop a comment below.